Case Study: Parker’s Flowers Digital Transformation by Emery Designs

Growing Success with Emery Designs

Client Overview

Known for its diverse range of locally grown plants and gardening expertise, Parker’s Flowers, a beloved local nursery, was rootbound by an outdated website that limited its reach and customer engagement.

Challenges Faced by Parker’s Flowers

Outdated Website Design

The original website looked outdated and lacked functionality, which dampened user experience and engagement.

Inadequate SEO

Poor search engine optimization strategies resulted in low visibility on search engine results pages, making it difficult for potential customers to discover Parker’s Flowers online.

Limited Digital Presence

An ineffective digital footprint failed to capture the full scope of Parker’s Flowers’ offerings, losing potential online customers to competitors.

Strategic Solutions by Emery Designs

Website Redesign

Emery Designs overhauled the website, focusing on designing a site that reflects the nursery’s natural, harmonious beauty while leading users through the online experience organically. The result is a visually appealing and easy-to-navigate site.

Enhanced SEO and Content Strategy

By optimizing the website content for search engines and updating for each new season of growth, Emery Designs significantly improved the site’s SEO performance and organic reach.

Digital Marketing Initiatives

Targeted digital marketing strategies, including local SEO, were employed to broaden Parker’s Flowers’ online visibility and attract more customers.

Results Achieved:

The collaboration between Parker’s Flowers and Emery Designs resulted in a notable improvement in the nursery’s digital presence and customer engagement.

Increased Website Traffic

The new website design and SEO enhancements led to a significant increase in organic traffic, attracting more visitors to the site.

Improved Customer Engagement

Enhanced website usability and content relevance resulted in higher engagement rates, with visitors spending more time on the site and exploring various offerings.

Growth in Sales and Market Reach

The combined effect of a modernized website, improved SEO, and targeted digital marketing efforts contributed to an increase in sales and an expanded customer base for Parker’s Flowers.



The partnership between Parker’s Flowers and Emery Designs showcases the critical role of digital marketing and website design in transforming a local business’s online presence. Through strategic interventions and a focus on enhancing user experience and SEO, Parker’s Flowers revitalized its website and significantly expanded its market reach and customer engagement, setting a new standard for digital excellence in the local nursery sector.