Your sales team works hard but your salespeople don’t have to do it alone. Let’s take a look at how your small business website can function as one of the most valuable members of your sales team.
Clients frequently ask me to clarify the difference between Google Analytics and search engine optimization (SEO). It’s no wonder there’s confusion. Artificial intelligence, machine learning, search algorithms, and all these other digital marketing terms can all start to blur together. Let’s look at each of these separately to get a clear picture of how they’re different and how they work together.
A well-designed website provides instant credibility. Nearly 8 in 10 people surveyed by Stanford reported that web design influences their judgment of a business. More than 9 in 10 people in the same survey said that poor web design leads them to mistrust a business. Since 94% of website first impressions are design-related, it’s easy to see how your business website can impact your credibility as a business leader.
Once upon a time, linking to a PDF file was necessary to make web content printable, and you’re still likely to see PDFs on municipal websites, economic development organizations, and other enterprises known for large documentation libraries. PDFs come in handy for large user manuals that would be unmanageable on a website or for printable documents that can’t be handled digitally for one reason or another. However, too many business websites have become PDF wildernesses that make it difficult or impossible for site visitors to find the information they need.
Back in the old days, if you stuffed enough competitive keywords into any web page, you could win the SERP game. However, that resulted in a lot of low quality content, which in turn resulted in a lot of unhappy web surfers.
Mom and Ron went to a new restaurant they were dying to try, but they couldn’t get their hands on a printed menu. They asked the waitress, but not a single good old fashioned menu could be produced. All the poor waitress had to offer was a block of weird black and white squiggles and the promise of an even better menu on their phone.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services. It really never ends, does it?
It really never ends, does it? You’ve got a website, but now you’ve got to do something with it. It’s not enough to “set it and forget it” when it comes to your business’s online presence.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.
When I asked her what the trouble was, she told me that restaurants didn’t have any useful information on their websites. That spells trouble for her. If she can’t preview the menu to make sure there’s something she can eat with her restrictions, she’s not going. It’s just that simple. Curious, I asked if she had clicked on “The Hamburger” menu.
Who do you want to dine in your restaurant or shop at your hardware store? Who would become wrapped up in your new app? Taking time to imagine these people – who they are, what they worry about, what they desire – is how you create a successful marketing campaign. It also ensures you’ve targeted the best audience for your brand. Let’s look at two separate avatars to show you what I mean.
We’ve all got different areas and levels of expertise. When we use our experiences and insights to bring others up to speed, we create serious influence, build trust, and, most importantly, help people get more out of life.
Dedicating a portion of your budget each year to professional photography can increase the perception of value of YOUR product immensely. Photoshoots are probably less expensive than you think, and their value in digital assets (website, social networking, slideshow videos) can last the lifetime of your company.
You spend so much time creating your posts and organizing your Facebook page so that the important information is right there, and yet people are STILL asking you questions that should have been addressed …. How frustrating! Did you Know That not everyone who likes your page sees every post?
Alright, so you are going to the time and trouble to plan or attend an event. You tell people about it, and put do much time and effort into preparing ….. Inevitably, the week after the event you hear “Oh I wish I would have known about it – I would have been there!”
