Dedicating a portion of your budget each year to professional photography can increase the perception of value of YOUR product immensely. Photoshoots are probably less expensive than you think, and their value in digital assets (website, social networking, slideshow videos) can last the lifetime of your company.
You spend so much time creating your posts and organizing your Facebook page so that the important information is right there, and yet people are STILL asking you questions that should have been addressed …. How frustrating! Did you Know That not everyone who likes your page sees every post?
Alright, so you are going to the time and trouble to plan or attend an event. You tell people about it, and put do much time and effort into preparing ….. Inevitably, the week after the event you hear “Oh I wish I would have known about it – I would have been there!”“ I have a simple formula that seems to work pretty well for my clients, and if you do it every-time you will be sure to enjoy the spoils – and gain some traffic/clients as well!
I saw something last week, probably on Facebook that has stuck with me all week: Marketing is Like Going to the Gym …. This is SO true – in SO many ways. First – Even if you pay for your membership, it does you know good if you don’t actually go. Consistency is EVERYTHING both with exercise and with marketing You have to mix it up a bit, find what works for you and keep at it. So many of my clients get so excited about taking out an ad. They put a lot of effort into it and it only runs once. They paid for it and they sit back and wait for the amazing results to roll in. They get so disappointed when the miraculous results promised by the salesman don’t happen immediately.
Emery Designs,llc had been Helping Businesses with Online Solutions Since 2003! In that time we have learned a thing or two! Taking the time at the beginning of the planning process to evaluate who your customer is and what you want them to do changes the focus of our project! Your Online presence is more than a business card explaining who you are and what you do! It is about gaining customers and engaging them in your business! Anyone can throw content out on the web, but to do it with purpose and direction makes all the difference in the world!
So … You know YOUR Business and you KNOW you need an internet presence as well as Social Networking, SEO, PPC and all that wonderful stuff. You have probably looked at competitors sites – and of course you want to do a better job than they do! You probably have bunch of REALLY great ideas that could really help your web developer design a plan that accomplishes what you want to do – and NO ONE knows more about your business than you do! Bring these ideas to your developer, tell them your goals and plans, show them websites you think are awesome. Then see what your team has to offer. Ask A lot of questions – Why is important!
Your Logo. You developed it because you needed a sign for your business and something to put on your business card and letterhead. Why on Earth do you need to put it on EVERYTHING? Your logo is your IDENTITY! It is how people recognize your business quickly and know they are in the right place! In this day and age, visitors are scanning copy, posts and their newsfeed. They can wiz right by your content and never even know it was you!
Normally the fact that new content raises your position in the search engines is motivation enough. Plus there are a million amazing things happening at your business right now – and people would love to know about them! However, the simple fact is that people are visiting your website. Yes people are Actually looking for information, and need your help! So if we have old or incorrect content up there visitors get frustrated – and they leave!!
