Situation

Mustang Valley Sanctuary in Upstate New York is dedicated to rescuing and caring for wild mustangs and other animals in need. Founder Mary DeBonis’ mission is critical, but she faced challenges in effectively reaching her audience and communicating her sanctuary’s goals. She recognized the need for professional marketing to better support her cause.

Problem

Mary’s biggest problem when she came to us was an ineffective website hosted on GoDaddy. The original site didn’t adequately convey the heartwarming stories of the rescued animals, the sanctuary’s programs, or its mission. This made it challenging to engage with potential donors, volunteers, and supporters, hindering the growth and sustainability of the sanctuary.

Media Challenges Faced by the Mustang Valley Sanctuary

Limited Online Presence

The outdated website didn’t represent the sanctuary’s work effectively, resulting in missed opportunities to connect with a broader audience.

Technical Challenges

Mary lacked the technical expertise to create a compelling and user-friendly website on her own and struggled to maintain and update content effectively without support.

Resource Constraints

As a nonprofit, Mustang Valley Sanctuary had limited resources to allocate to marketing and web development, making it crucial to find cost-effective solutions.