Your website is a startup cost

Once upon a time, linking to a PDF file was necessary to make web content printable, and you’re still likely to see PDFs on municipal websites, economic development organizations, and other enterprises known for large documentation libraries. PDFs come in handy for large user manuals that would be unmanageable on a website or for printable documents that can’t be handled digitally for one reason or another. However, too many business websites have become PDF wildernesses that make it difficult or impossible for site visitors to find the information they need.

When should business websites use PDFs versus webpages?

Once upon a time, linking to a PDF file was necessary to make web content printable, and you’re still likely to see PDFs on municipal websites, economic development organizations, and other enterprises known for large documentation libraries. PDFs come in handy for large user manuals that would be unmanageable on a website or for printable documents that can’t be handled digitally for one reason or another. However, too many business websites have become PDF wildernesses that make it difficult or impossible for site visitors to find the information they need.

Why Can’t You Just SEO My Site?

Back in the old days, if you stuffed enough competitive keywords into any web page, you could win the SERP game. However, that resulted in a lot of low quality content, which in turn resulted in a lot of unhappy web surfers.

How restaurants can use QR codes

Mom and Ron went to a new restaurant they were dying to try, but they couldn’t get their hands on a printed menu. They asked the waitress, but not a single good old fashioned menu could be produced. All the poor waitress had to offer was a block of weird black and white squiggles and the promise of an even better menu on their phone.

Responsive Content

Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.

The Value of Professionally Written Content

Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services. It really never ends, does it?

Is your website just sitting there?

It really never ends, does it? You’ve got a website, but now you’ve got to do something with it. It’s not enough to “set it and forget it” when it comes to your business’s online presence.

What is SEO?

Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.

Talk to YOUR Audience

Who do you want to dine in your restaurant or shop at your hardware store? Who would become wrapped up in your new app? Taking time to imagine these people – who they are, what they worry about, what they desire – is how you create a successful marketing campaign. It also ensures you’ve targeted the best audience for your brand. Let’s look at two separate avatars to show you what I mean.

The Power of Photography

Dedicating a portion of your budget each year to professional photography can increase the perception of value of YOUR product immensely. Photoshoots are probably less expensive than you think, and their value in digital assets (website, social networking, slideshow videos) can last the lifetime of your company.