One of the key points of that story is that words have power – to confuse and to clarify. My mom had no idea what I meant when I told her to click on the Hamburger to see a website menu. In fact, in retrospect, I might’ve sounded a little crazy to her. Because to Mom, a hamburger is a delicious lunch option, and to me, a hamburger is a delicious lunch option and a menu icon on a website.
Teaching mom that one new word didn’t just make her one new word smarter. It opened up lots of new possibilities for her. It made her life easier and richer. It made her more confident in her Internet adventures. That’s the power of one word.
String a whole bunch of powerful words together in just the right order, and you can open up new possibilities for your business and your clientele. You can master marketing and impact search results. You can demonstrate your expertise and assert your industry authority. With the right words, you can teach people to think in new ways and to try new things. It’s powerful stuff.
You know your business. You’re an expert in what you do.
But if you’re like a lot of professionals I know, you’re also overworked and overbooked (not to mention modest). You don’t have time to tell people about your unique skill set, business venture, or project. By the end of the day, you’re slam out of words.
But in order to get people to your website, you have to talk to them – in words they actually use about topics they actually need help with. Only then can you show them how you can help them.
The businesses that are most successful at building an online presence start with words – specifically, a content strategy. How would you rate the success of your own content strategy? Does it persuade, inform, and convert? Is it showing up in searches? Are you using a wide range of content, like blog posts and web copy that converts? If you’re not sure, get in touch to discuss how content services from Emery Designs can improve your online presence.