Business websites are essential workers in your startup.
It’s a tough time to be a business owner in a lot of ways. Supply chain issues are creating logistical disruptions. Consumers have completely different expectations than they did even five years ago. The economy is frequently unstable. However, there are also new opportunities for entrepreneurial people thanks to advances in website design and development. Startup leaders use their business websites to stay ahead of the competition and forge new business opportunities.
A professional website offers around the clock brand representation.
As one of the few content channels you own, your site provides a 24/7 platform for expressing your business mission, culture, products, and services in your own unique style. If you’re a small business owner with a limited staff, your business website is your most affordable, reliable employee. It is a non-stop brand marketing machine, regardless of inclement weather, flu season, or economic fluctuations.
Informative websites provide target audiences with the information they need.
According to a 2021 Hubspot survey, customers look to business websites for contact information, testimonials, and geographic information as well as information about services and products. If you equip your website with informative content “extras” like blog posts, how-to videos, and other though leadership content, it becomes an opportunity to engage prospects and customers and build trust in your industry authority.
Websites with quality content also indicate trustworthiness to search bots.
A content-rich business website entices search bots with relevant keywords and phrases. Everybody knows that. However, not everyone appreciates the sophistication of modern AI. Today’s AI-powered bots do more than identify individual words and phrases. They also analyse web content for relevance, significance, and readability. They even identify indicators of trustworthiness, such as links to and from other reputable sites. A thoughtful business website paired with a content marketing strategy gives you a leading edge in the digital ecosystem.
A well-designed website provides instant credibility.
Nearly 8 in 10 people surveyed by Stanford reported that web design influences their judgment of a business. More than 9 in 10 people in the same survey said that poor web design leads them to mistrust a business. Since 94% of website first impressions are design-related, it’s easy to see how your business website can impact your credibility as a business leader.
An ecommerce website can increase sales.
Whether you’re launching a restaurant, a shop, or a hair salon, an ecommerce website can bring in more sales. As mentioned previously, your business website is always working, meaning it can build sales 24 hours a day. Restaurateurs can sale famous bottled sauces and take reservations while the staff are sleeping. Shops can sale locally-sourced crafts to people on the other side of the planet. Hair salons can book appointments and sale shampoo while everyone else is busy clipping dos.
Are you ready for an ecommerce website that opens up new possibilities for your startup?
Your business website is a critical element of your startup launch plan, so budget for a responsive, well-designed site and a strategic content marketing plan that lets you make the most of your platform. Ready to make your startup costs count? Get in touch with me at Emery Designs today.