What is responsive content?
The best way to understand responsive content is to experience it, which you can do while enjoying a little online shopping on a very familiar platform. Visit Amazon on your desktop, and then visit it on your mobile phone. If you prefer handcrafted goods, replace Amazon with Etsy. In both cases, you’ll notice that the site adapts to perform optimally however you view it. The content is dynamically responding to your device to give you the best view of the store from whatever your viewpoint.
Why does responsive content do?
The internet opens up a lot of possibilities for business owners. For most of human history, profits were limited by geography. In 1950, a talented artisan in Alpharetta could sell a few wooden spoons at the local farmer’s market or on consignment in a nearby shop if she got lucky. Today, she can sell spoons to anyone in the world with a website.
That being said, the internet also opens up a lot of options for wooden spoon connoisseurs. Our entrepreneurial artisan from Alpharetta has a lot of competition. She needs a web presence that feels so natural – so right – that shoppers don’t even bother looking at those other sites. Responsive content makes her site visitors feel like they’ve found their way home.
How does it do that magic it does?
It does seem magical, doesn’t it? How can your website possibly respond so dynamically? Sure, Bezos has a site with responsive content, but he also has a rocket.
Yes, it does take some know how, but even the muggles amongst us can use responsive content. You can have a responsive website even if you don’t have a rocket. It starts with making sure the content on your site is visually and logically satisfying no matter what operating system, device, display setting, or browser a visitor is using to access it. That sounds like a tall order, but it’s more than manageable for most business owners, especially if they have help.
Responsive content creates an ideal experience for site visitors, which creates an ideal growth opportunity for small and mid-sized businesses. Are you ready to grow? Get in touch with me at Emery Designs today.
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