It’s easy to get digital marketing terms confused.
Clients frequently ask me to clarify the difference between Google Analytics and search engine optimization (SEO). It’s no wonder there’s confusion. Artificial intelligence, machine learning, search algorithms, and all these other digital marketing terms can all start to blur together. Let’s look at each of these separately to get a clear picture of how they’re different and how they work together.
What is Google Analytics?
Google offers free web analytics services to anyone with a Google account, empowering every business owner or influencer with a way to measure their site performance. It’s as easy as installing a string of code in your website’s header. The code assigns each site visitor a unique, anonymous ID and records information about the visitor including their browser, geographic location, and device type as well as how they spend their time on your site. Google Analytics can also tell us where user experience can be improved and when content strategies are paying off in longer page visits.
All of this data is useful in search engine optimization, but it isn’t SEO.
What is SEO?
SEO is the process of improving your site’s organic visibility when people are searching for products or services like yours on search engines like Google. That makes Google Analytics absolutely essential to optimizing a website. SEO is the strategy that transforms Analytics data into authority through engaging content and intuitive web design.
What are some benefits of SEO?
Tailored content that targets the perfect audience for your brand
Using data provided through Google Analytics, we can tailor web content for your target audience that addresses their concerns and goals. Customer-centric marketing informed by data results in more qualified leads.
Improved credibility online and IRL
Seven out of ten Googlers never move past the first page of search engine results, which indicates that people trust search algorithms. They have good reason to. Search engine algorithms are designed to look for signs of trustworthiness on webpages. The more reliable and relevant your site appears to algorithms, the more likely it will show up on the first page of results. This improves your online authority and your real world credibility as well.
Promote your brand 24/7
Search engines never sleep, so a website optimized for discoverability is the best sales rep you’ll ever have. If you’ve got a targeted audience, tailored content, a seamless user experience, and a trustworthy website, you’re headed straight to the top of the search engine results page, which puts you exactly where prospects are looking.
Is your site optimized for search and discovery?
Website design and development changes alongside other technologies. Google algorithms and analytics provide more finely tuned information every day. At Emery Designs, we use this information to build websites that attract and satisfy your target audience. Are your pages playing nice with search engines? Do you know how to use keywords and phrases to connect with customers? Get ready to make your marketing money count. Get in touch with me at Emery Designs today.