In late summer and into the brisk days of fall, anglers in upstate New York will head out to tickle the shallow waters of Great Sacandaga Lake in search of that elusive six-pound largemouth bass. The one people will still be talking about a decade later. Any angler will tell you patience, the right bait, and knowing where to cast your line are key in bringing home the Big One.
Your social networking efforts are like fishing in a Great Cyber Lake. That makes practicing the angler’s art an essential strategy for small- to mid-sized businesses to learn. Social media marketing is all about using the right bait (your content) to attract and engage the fish (your potential clients), and when you do it well, you’ll bring the Big Ones in hook, line, and sinker.
Casting the line: creating engaging content
Crafting content is akin to preparing your fishing gear. If you’ve ever seen an angler tie their own fishing flies, you know how much care is put into each irresistable lure. In the context of digital marketing, the same care should be taken to make sure your content is equally alluring to prospects and clients.
The article: your main bait
At Emery Designs, we’ve got a Content Machine in place that ensures our clients have an engaging monthly article on their business website blog. Your monthly articles are an opportunity to connect with your audience, solve a problem, and provide valuable insights. When you’re developing articles for your blog:
Solve a Real Problem:
Identify challenges that your target audience faces and provide actionable solutions.
Add Value:
Include unique insights or exclusive information that readers can’t find elsewhere.
Create Shareable Content:
Incorporate visual aids like infographics, charts, or quotes that readers can easily share on social media.
Teasers and social media posts: your lures
From the article, create engaging teasers, social media posts, or even short videos. Cast these lures into the great lake of social networking and wait for those first nibbles. When you’re teasing your article:
Highlight Key Points:
Extract exciting or provocative statements from the article to pique interest.
Use Visually Appealing Media:
Images, GIFs, or videos can make your post stand out in a crowded social media feed.
Incorporate Calls to Action:
Encourage readers to click through to the full article or to share their thoughts.
Getting a bite: engagement and conversion
Did you just feel a tug on your fishing line? When people engage with your content, that signals interest from a potential customer. They’re hooked! Now, you’ve got to skillfully reel it in. First, use tools like Google Analytics to track engagement, identify what attracts clicks, and uncover areas for improvement. Next, guide them through your site with clear navigation, relevant content, and compelling Calls to Action (CTAs). Simplify the conversion process by streamlining steps and personalizing experiences, and don’t hesitate to test different approaches. Build trust with testimonials, transparent explanations, and valuable content. Post-conversion, keep the connection alive with tailored content, feedback, and regular satisfaction checks. Just like a successful fishing expedition, understanding and nurturing your prospects’ journey leads to tangible business success.
Reeling them in: building long-term relationships
Building long-term relationships with your clients is like reeling in a big fish – it requires care and continuous effort. It’s more than a one-time effort; it’s a continuous process. By following up with personalized communications, offering exclusive benefits, and crafting content that resonates with their specific needs, you prove your commitment. This client-centric approach shows that you’re not just seeking a quick sale. You’re genuinely invested in your target audience’s success and growth. You’re nurturing a relationship for the long haul.
Are you ready to catch big fish?
Want to learn more about how you can employ a fishing strategy in your business? Contact us today for a customized consultation, and start realing in big fish together!
