Relevant, timely, trustworthy content also captures your newest customers and keeps your most enduring customers coming back for more. Because so much rides on the quality of your content, it’s imperative to take the same approach to your digital marketing strategy as to your other business practices. In other words, only the best for your customers.
Marketing trends, challenges, and opportunities are every bit as unpredictable as snow patterns. To stay ahead of the competition, businesses may need to adapt their website and digital marketing in response to changing circumstances
Google is prioritizing content that is “written by people, for people.” Why does the search engine giant feel compelled to make that clarification? Because a lot of businesses try to game the SEO system with content written by people (or AI) for search engine bots.
It’s not enough to have a marketing plan or marketing ideas. It’s not enough to be a member of the Chamber of Commerce or to have a business website. You’ve got to apply the plan, experiment with the ideas, attend the socials, update the business website – and you’ve got to do it consistently and with dedicated effort if you want to achieve your business health goals.
Posting to your blog every month won’t just make Google happy; it’ll make your site visitors happy. You have professional expertise that people are looking for.
Recently, a client confided in me concerning what I’m going to call advertising anxiety. "Advertising is addictive.", he said, with the haunted look of someone who has experienced first-hand the rollercoaster thrills of Facebook Ad-driven traffic stats.
When intelligently and compassionately implemented, a digital marketing strategy has the power to entice and engage customers of all ages – from Zoomers to Boomers. Is your current marketing strategy simplifying or complicating the lives of prospects? Are you offering unbeatable support online and off? Are you ready to make your marketing money count? Get in touch with me at Emery Designs today.
A current, informative Google Business Profile is something you can do right now to increase traffic to your business, but it’s only one part of a comprehensive marketing strategy. At Emery Designs, we provide responsive website development, informed market evaluation, search engine optimization, social media support, and more. Get in touch today to get your business seen and recognized in local searches.
Your sales team works hard but your salespeople don’t have to do it alone. Let’s take a look at how your small business website can function as one of the most valuable members of your sales team.
Clients frequently ask me to clarify the difference between Google Analytics and search engine optimization (SEO). It’s no wonder there’s confusion. Artificial intelligence, machine learning, search algorithms, and all these other digital marketing terms can all start to blur together. Let’s look at each of these separately to get a clear picture of how they’re different and how they work together.