A well-designed website provides instant credibility. Nearly 8 in 10 people surveyed by Stanford reported that web design influences their judgment of a business. More than 9 in 10 people in the same survey said that poor web design leads them to mistrust a business. Since 94% of website first impressions are design-related, it’s easy to see how your business website can impact your credibility as a business leader.
Once upon a time, linking to a PDF file was necessary to make web content printable, and you’re still likely to see PDFs on municipal websites, economic development organizations, and other enterprises known for large documentation libraries. PDFs come in handy for large user manuals that would be unmanageable on a website or for printable documents that can’t be handled digitally for one reason or another. However, too many business websites have become PDF wildernesses that make it difficult or impossible for site visitors to find the information they need.
Back in the old days, if you stuffed enough competitive keywords into any web page, you could win the SERP game. However, that resulted in a lot of low quality content, which in turn resulted in a lot of unhappy web surfers.
Mom and Ron went to a new restaurant they were dying to try, but they couldn’t get their hands on a printed menu. They asked the waitress, but not a single good old fashioned menu could be produced. All the poor waitress had to offer was a block of weird black and white squiggles and the promise of an even better menu on their phone.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services. It really never ends, does it?
It really never ends, does it? You’ve got a website, but now you’ve got to do something with it. It’s not enough to “set it and forget it” when it comes to your business’s online presence.
Search Engine Optimization, or SEO, is a strategy for improving your website reach. In a nutshell, SEO makes it easier for your ideal market to find you when they’re searching online for related products or services.
When I asked her what the trouble was, she told me that restaurants didn’t have any useful information on their websites. That spells trouble for her. If she can’t preview the menu to make sure there’s something she can eat with her restrictions, she’s not going. It’s just that simple. Curious, I asked if she had clicked on “The Hamburger” menu.
Who do you want to dine in your restaurant or shop at your hardware store? Who would become wrapped up in your new app? Taking time to imagine these people – who they are, what they worry about, what they desire – is how you create a successful marketing campaign. It also ensures you’ve targeted the best audience for your brand. Let’s look at two separate avatars to show you what I mean.
