What is the difference between Google Analytics and SEO?

Clients frequently ask me to clarify the difference between Google Analytics and search engine optimization (SEO). It’s no wonder there’s confusion. Artificial intelligence, machine learning, search algorithms, and all these other digital marketing terms can all start to blur together. Let’s look at each of these separately to get a clear picture of how they’re different and how they work together.

Keeping Your Website Up to Date

The simple fact is that people are visiting your website. Yes people are Actually looking for information, and need your help! So if we have old or incorrect content up there visitors get frustrated – and they leave!!