Unleashing the power of complex customer avatars

The customer avatar lies at the core of every successful marketing strategy. This powerful tool empowers you to connect more personally with your target audience by providing a holistic understanding of their needs, preferences, and pain points.

Revitalizing your digital marketing strategy: the power of fresh content

Relevant, timely, trustworthy content also captures your newest customers and keeps your most enduring customers coming back for more. Because so much rides on the quality of your content, it’s imperative to take the same approach to your digital marketing strategy as to your other business practices. In other words, only the best for your customers.

Your website is a power tool that clears the path to new customers.

Marketing trends, challenges, and opportunities are every bit as unpredictable as snow patterns. To stay ahead of the competition, businesses may need to adapt their website and digital marketing in response to changing circumstances

Search engines vs. people: How do we write for both?

Google is prioritizing content that is “written by people, for people.” Why does the search engine giant feel compelled to make that clarification? Because a lot of businesses try to game the SEO system with content written by people (or AI) for search engine bots.

How is marketing like going to the gym?

It’s not enough to have a marketing plan or marketing ideas. It’s not enough to be a member of the Chamber of Commerce or to have a business website. You’ve got to apply the plan, experiment with the ideas, attend the socials, update the business website – and you’ve got to do it consistently and with dedicated effort if you want to achieve your business health goals.

Why do I need to have new content on my website every month?

Posting to your blog every month won’t just make Google happy; it’ll make your site visitors happy. You have professional expertise that people are looking for.

What if I get addicted to advertising?

Recently, a client confided in me concerning what I’m going to call advertising anxiety. "Advertising is addictive.", he said, with the haunted look of someone who has experienced first-hand the rollercoaster thrills of Facebook Ad-driven traffic stats.

How stores can win silver shoppers with QR codes

When intelligently and compassionately implemented, a digital marketing strategy has the power to entice and engage customers of all ages – from Zoomers to Boomers. Is your current marketing strategy simplifying or complicating the lives of prospects? Are you offering unbeatable support online and off? Are you ready to make your marketing money count? Get in touch with me at Emery Designs today.

Your website is more

Your sales team works hard but your salespeople don’t have to do it alone. Let’s take a look at how your small business website can function as one of the most valuable members of your sales team.

What is the difference between Google Analytics and SEO?

Clients frequently ask me to clarify the difference between Google Analytics and search engine optimization (SEO). It’s no wonder there’s confusion. Artificial intelligence, machine learning, search algorithms, and all these other digital marketing terms can all start to blur together. Let’s look at each of these separately to get a clear picture of how they’re different and how they work together.